Why WICKED

1. More protein, less sugar, fewer calories, and better taste than the competition.

This comparison will tell you everything you need to know...

2. Industry's first Clean Label Project certified protein bar, protein cookie, and clear whey isolate protein powder. 

Not only do we do our own lab testing to ensure our ingredients, packaging, and finished products are safe, but we partner with the Clean Label Project, a nonprofit organization that focuses on health and transparency in consumer product labeling. They use state of the art laboratory testing in an accredited analytical laboratory to test for harmful environmental and industrial contaminants and toxins. Some of the contaminants they test for include: Heavy Metals (like Arsenic, Cadmium, Lead, Mercury), Antibiotics, BPA/BPS, Pesticides, Glyphosate, and residual solvents.

We submitted products to The Clean Label Project to demonstrate why WICKED Protein Products are better than our competition. We received the Clean Label Project Purity award for ingredient authenticity, superiority, and purity, This means that our bars are clean and low in industrial and environmental contaminants. Our bars are safe in the short and long term, which other brands can’t say. 

3. WICKED Protein was born out of a frustration towards the industry...

Josh Eichel, Founder & CEO

While studying at Northeastern University, Josh realized his true entrepreneurial passion after years of being frustrated with the lack of protein bar options on his campus. In 2015, he decided to take action in an industry where innovation seemed absent. Using ingredients such as nut butters, organic cacao, flax seeds, chia seeds, and a whey protein blend, Josh began creating protein bars right out of his own kitchen. The result? His company All In Nutrition: a team of people built on the notion that protein bars should be exactly what you want. A delicious combination of real ingredients that align with your lifestyle, are high in protein, and don’t leave a bitter aftertaste. Josh is looking forward to the future of All In Nutrition and their brand WICKED Protein. He is proud to be creating great protein bar options for everyone.